History
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Three hats, three generations: my grandfather’s, my father’s, and mine. More than accessories, they are symbols of a legacy that spans time, carrying with them tradition, style, and family values.
Since 1897
The history of Chapelaria Centro da Moda dates back to 1897, when it was born out of a passion for the art of hat and cap making. From day one, dedication to craftsmanship and a commitment to quality have made this company a benchmark in the industry. It was not just a production space, but also a meeting point for lovers of this timeless accessory, where each customer found not only a hat, but a piece made with soul and tradition.
Recognition was not long in coming. In 1908, the hat shop had the honor of representing Porto and Portugal at the International Exhibition in Rio de Janeiro, winning the silver medal. This moment was a milestone and reinforced the reputation for excellence that, more than a century later, continues to distinguish us.
Growth was inevitable. What began as a local business with a loyal customer base crossed borders. First, it reached overseas markets, then conquered Europe. And in 1942, with the Baião family taking over management, a new lease of life was breathed into the company, without ever losing sight of its core values: tradition, quality, and refinement.
In 1989, a new chapter began with the adoption of the name “José e Baião Lda.”, maintaining the same essence that brought us here. Today, the focus is exclusively on retail sales, offering a careful selection of the best hat and cap brands in the world. Our store continues to be a must-visit destination for those seeking elegance, comfort, and authenticity, serving not only individual customers but also prestigious institutions such as the São João National Theater and the Confraria do Vinho Verde. Among our loyal customers are actors, writers, and athletes who recognize the value of a true hat.
More than just an accessory, hats have the power to tell stories, reflect personalities, and add a special touch to any occasion. At our store, each customer receives personalized service, ensuring that they leave with the perfect piece for their style and needs. After all, a hat is not just something you wear—it’s something you live.
Recentemente, a Chapelaria Centro da Moda foi distinguida pelo programa “Porto de Tradição”, uma iniciativa da Câmara Municipal do Porto que reconhece e protege estabelecimentos históricos com um papel relevante na cultura, património e vivências tradicionais da cidade. Este reconhecimento reforça o nosso compromisso em manter viva a tradição e a excelência que nos definem há mais de um século.