This company was founded in 1897 under the name “Chapelaria Centro da Moda”, a factory producing caps and hats, which also operates as a retail store on Santa Catarina Street. In 1942, the Baião family took over the management of the firm and later, in 1989, entered into a new social pact and to this day continues under the trade name José e Baião Lda.

Its vocation is the manufacture and sale of hats and caps, from fabric confection to felt hat making. These hats are handmade from wool, rabbit, and beaver fur. In addition to the domestic portuguese market, there was the overseas market, and later exports to Europe.